Thanks to God and the combined efforts of dedicated employees and managers, Al-Ard Group has achieved many impressive accomplishments that we take great pride in. The group has built a solid track record of successes that reflect its ability to overcome challenges and excel in various fields. Below are some of the group’s key achievements:
• Expanding the Distribution Fleet and Logistics: The group started with a single distribution vehicle and has since grown to own a modern fleet of cars and trucks. This expansion enhances the group’s ability to meet market needs efficiently and supports geographic expansion, enabling partnerships with related service providers (Outsourcing).
• Developing Brands and Products: The group shifted from marketing products for others to developing and marketing its own products. Notable brands launched include Safi, Khayyal, Al-Ard, Zatoun, Al-Quds, and other well-known brands.
• Olive Oil Development Project: The group launched an integrated project to develop the olive oil sector, giving it the largest storage capacity in the region, reaching 1,000 tons. This project supports the development of infrastructure for the Palestinian olive oil sector and enhances its sustainability, leading to the establishment of Al-Ard Palestinian Agricultural Products Company.
• Performance Improvement and Workforce Development: The group has seen a remarkable improvement in its performance, driven by efforts to develop human resources and provide the necessary tools for success. This is reflected in performance indicator reports, which show continuous progress across various sectors
• Regional and International Expansion: The group seeks to enhance its investments by leveraging available opportunities and responding to the needs of the Palestinian market. It has established new companies in global 33 markets to expand its international presence and distribute Palestinian products.
• Sustainability Initiatives: Al’ard Group is deeply committed to sustainability initiatives, such as the Trees for Palestine: Planting Peace in Palestine project, which provides olive saplings to Palestinian farmers to support their livelihoods and preserve the agricultural heritage of Palestine.
Despite the significant challenges facing the Palestinian market, Al-Ard Group has demonstrated its exceptional ability to manage crises and achieve success. The group consistently achieves high levels of satisfaction among its customers and shareholders, as performance reports show its excellence in all fields in which it operates. Its diverse and successful investments not only strengthen its position but also contribute to improving the Palestinian economy as a whole.