To be a leading local and global Palestinian multinational company in the production and marketing of high-value Palestinian products, promoting these treasures across niche markets worldwide.
Al’Ard develops and employs integrated, sustainable work strategies to ensure continual improvement in performance and to meet our vision and mission. These strategies include:
Developing Palestinian Agricultural Products:
Enhancing product quality to ensure competitiveness in both local and international markets.
Strengthening Market Competitiveness:
Expanding Al’Ard’s global presence and boosting product competitiveness on the international stage through creating our own international hubs located in different regions.
Supporting Farmers and local producers:
Providing training, resources, and encouragement to farmers and relevant authorities to produce top-tier agricultural products.
Improving Production Efficiency:
Increasing production efficiency to meet rising demand and maintain high output volumes.
Al’Ard is more than just a brand; it stands as a global symbol of excellence. With a diverse range of olive oil products and traditional Palestinian products, it showcases the richness of Palestinian heritage and craftsmanship in every drop.
Zatoun offers Palestinian olive oil produced under the highest fair trade standards, connecting North American consumers to the deep historical roots and rich culture of Palestine, while raising awareness for peace and justice.
Jirrar embodies luxury and excellence, targeting connoisseurs of high quality, offering them superior olive oil that reflects our passion for premium production.
Al-Quds resonates with consumers seeking spiritual and health benefits in Palestinian products. Named after Jerusalem, the sacred land revered by communities around the world, it serves as a symbol of hope and resilience.
Al’Ard Palestinian Agricultural Products Company has successfully established an international presence by setting up subsidiary companies as distribution centers in various regions. This ensures the highest level of customer service and supply chain management through traditional sales channels and e-commerce, while maintaining an environment that preserves the quality of our products.
• Al’Ard (USA and Canada)
Serves as a distribution center in the North American markets, where we distribute our premium products across the United States and Canada.
• Al’Ard (Europe and the United Kingdom)
Acts as a distribution center in European markets, where we distribute our premium products throughout Europe and the United Kingdom.
• Al’Ard / Far East – Malaysia
Al’Ard/Far East serves as the regional distribution arm, catering to the needs of Asian markets and aiming to raise awareness of Palestinian products across Asia. Recently, subsidiary distribution centers were established under Al’Ard Far East include:
• Al’Ard Indonesia
• Al’Ard Hong Kong
These regional extensions work collaboratively to enhance the distribution and visibility of Palestinian products throughout their respective regions, further advancing Al’Ard’s mission of global reach and economic support for Palestine.
• Empowering Small Farmers and the Marginalized:
We are committed to supporting small farmers and the marginalized. To facilitate this mission, the Palestinian Fertile Land Alliance was established, aiming to promote fair trade and organic practices in Palestine. The alliance includes farmers, cooperatives, agricultural experts, advisors, companies, and NGOs. Our goal is to support livelihoods and preserve the land by creating sustainable markets for impoverished agricultural communities.
• “Trees for Palestine” Initiative:
The “Trees for Palestine: Planting Peace in Palestine” initiative was launched to support Palestinian farmers in facing challenges that threaten their lands. By providing two-year-old or older olive saplings, the initiative seeks to strengthen the resilience of farmers and preserve Palestinian agricultural heritage. The initiative focuses on compensating for the destruction of olive trees due to Israeli assaults, preserving traditional varieties like “Nabali” and “Surri,” and ensuring the continuation of sustainable, traditional farming methods.Through these core values and initiatives, Al’Ard remains steadfast in our commitment to uplifting Palestinian communities, preserving our heritage, and building a sustainable future for all.
• Social Responsibility:
We strive to make a significant economic and social impact on Palestinian agricultural and productive communities. We assist farmers in improving their investments and expanding their lands, giving cooperative members greater independence and a stronger voice within their communities. We are committed to supporting more prosperous and dignified lives for agricultural communities through sustainable development strategies.
• Environmental Responsibility:
We believe in ethical and ecological farming practices, combining traditional local knowledge with modern scientific expertise to preserve the environment and enhance natural systems. Our goal is to achieve better sustainability and improved livelihoods for farmers through sustainable and efficient farming methods.
• Empowering Women:
Al’Ard is deeply committed to supporting Palestinian women, with fairness as a fundamental part of our mission. We strive to create job opportunities for women, recognizing their vital role in the development of the Palestinian economy. By strengthening women’s cooperatives and providing a supportive work environment for those in need, we aim to empower women to achieve their aspirations and make a meaningful contribution to society. We actively support women’s cooperatives such as the Beita Soapmaking Association and the Dura Couscous Production Association, among others. This support has provided many women with the opportunity to engage in productive projects. Furthermore, we establish partnerships with these cooperatives to equip women with the essential technical and managerial skills, helping to enhance their developmental role.
Al’Ard has adopted a variety of local and international certifications that distinguish it as a Palestinian institution dedicated to growth and competitiveness on a global scale. These certifications reinforce our commitment to quality, sustainability, and ethical business practices. Among the most important certifications are:
