In 1963, our journey began in the bustling heart of Nablus at Martyrs’ Square, where a small grocery store named Palestine Grocery sowed the seeds of what would later become an enduring legacy. From these humble beginnings, we embarked on a path of steady growth, transitioning into wholesale trade and securing distribution rights for globally recognized brands like Nestlé, Philip Morris, and others.
Through persistence, a keen insight into the Palestinian market, and a clear focus on our objectives, we gradually built a strong presence, representing prestigious international brands. This foundation allowed us to establish a dominant position in the market.
Over time, our company evolved into a thriving group of businesses. With dedicated leadership, skilled teams, and a unified vision, each branch of the group now specializes in a distinct area, such as trade, industry, agriculture, logistics, and investment, enabling us to meet the ever-changing and complex demands of the market.
By the 1970s, our pioneering spirit led us to venture into the bottling and trading of vegetable oils, quickly becoming the leading name in Palestine’s vegetables oil market. As we built strong relationships with global leaders like Del Monte, Barilla, Unilever, and Mondelez, our portfolio grew even further.
Adopting cutting-edge marketing techniques, we proudly introduced our own vegetable oil brands—Safi, Khayyal, and Al-Joud—each making a unique mark on the market. Our partnership with the regional leader, Savola, enabled us to import their Afia and Al-Usra brands into the Palestinian market, offering top-quality vegetable oils, sugar, and essential food products.
At the core of our mission lies a deep commitment to supporting the Palestinian economy and its rich agricultural heritage. This dedication inspired us to produce and export Palestinian olive oil and other agricultural treasures, proudly sharing the excellence of our homeland with the world through our brand, Al’Ard. Today, we continue to shine as a beacon of quality, hope and excellence, representing the finest Palestinian products in international markets.
Today, Al’Ard Group proudly stands as a pillar in the supply of high-quality foodstuff, agricultural goods, and Palestinian products, with a growing presence in both local and international markets. Our success is the result of meticulous strategic planning and the assembly of a highly skilled team that keeps pace with evolving market trends and innovations.
To stand as a beacon of hope and progress, leading the charge in empowering the Palestinian economy, with a commitment to innovation and sustainability.
We are committed to building a family legacy rooted in innovation and perseverance through thoughtful investments and strong local and international partnerships. Our goal is to offer exceptional global and Palestinian quality products that embody our values and heritage, while enhancing our role in supporting the local economy and creating new opportunities for growth.
With pride and honor, I write to you from the city of Nablus, the heart of Palestine, once known as the economic capital, and forever the beating heart of the Palestinian economy. It is here that our family’s legacy began in the 1960s, with humble and sincere beginnings as we navigated the Palestinian market in the distribution of food and consumer goods.
After returning to our beloved homeland and completing my studies in the United States as the first son of the second generation, I was determined to adopt a scientific approach to strategic planning and setting a clear vision.
Today, I am honored to launch Al’Ard Group, a true embodiment of our history and expertise, positioning us as pioneers in the distribution of food supplies and the production of traditional Palestinian products with added value, all with the goal of entering global markets.
We tirelessly strive to expand the horizons of our investments, whether within our core business or by seizing opportunities in other sectors such as real estate and finance.
The third generation has now begun to leave its mark on the future of this group, embracing scientific methodologies and strategic planning, while adding modern and advanced technological touches to both the local and global markets.
I take great pride in our most significant achievement—the success of Al’Ard’s Palestinian products in reaching global markets at the level I had always dreamed of, a blessing from God.
At Al’Ard Group, we believe that the future belongs to those who master their craft, possess a clear vision, and hold an unwavering belief in their homeland. Together, let us write new chapters of success, toward a bright future that reflects our ambitions and dreams.