Al’Ard Investment was established to be a driving force behind the group's diverse investments and a catalyst for innovation across various sectors. The company focuses on achieving strategic investment diversification, seeking opportunities in agriculture and food, while also expanding into new sectors such as real estate, land development, retail, and financial markets.

Vision

Supporting local projects that help meet community needs, with a focus on expanding in the real estate/land sector and retail. Through straightforward strategies and effective management, we aim to seize available investment opportunities to achieve gradual and sustainable growth, reflecting a positive impact on the local community.

Mission

We aspire to be a trusted company in the field of diversified investments, supporting innovation and promoting diversity across various sectors, contributing to the improvement of the economic situation in Palestine.

Work Strategies

Identifying Investment Opportunities: We focus on discovering promising investment opportunities that contribute to sustainable growth and encourage innovation across various sectors, with the flexibility to respond to current needs.

Implementing Best Management Practices: We are committed to adopting efficient and advanced management methods to ensure that our investment goals are achieved with high efficiency and effectiveness.

Strengthening Partnerships: We work on building strong relationships with local and international institutions and companies, focusing on improving production processes to support economic development and increase investment opportunities.

Supporting Economic Development: Our aim is to strengthen the local economy through well-considered investments, contributing to stability and resilience in the face of challenges.

Investing in Technology and Innovation: We utilize the latest technologies and innovations to enhance the performance of our investments, with a focus on seizing new opportunities in this sector.

Focusing on Opportunities in Emerging Sectors: We place special emphasis on investing in emerging sectors, enhancing our ability to seize new opportunities and expand the scope of our business.

Palestine Superstore:

Description:


Super Store is the first large-scale supermarket initiative in Palestine, established in 2001 in Nablus. It is the first of its kind in the city, strategically located in the heart of Nablus.

Impact:
It introduced the Palestinian consumer to modern forms of retail at that time and continues to operate to this day.

Bilad Al-Nur Modern Olive Press:

Description:

Bilad Al-Nur Modern Olive Press is one of the most advanced olive presses in Palestine, located in Salfit. By using state-of-the-art technology, it produces high-quality olive oil that meets international standards while preserving traditional Palestinian methods of production.

Impact:
The press plays a role in supporting Palestinian farmers, ensuring their products are marketed to provide maximum returns. By applying eco-friendly practices, Bilad Al-Nur also contributes to the sustainability of the Palestinian agricultural sector. Its commitment to integrating heritage with modernity elevates Palestinian olive oil on both local and international stages.